BELLE's JOUNEY TO SELFCARE...
It all began on a cold winter day in December 2002, in downtown Cleveland, right in front of Tower City. Isabelle, a mother with a dream and a deep passion for self-care, was creating and selling her handmade bath salts on the streets. Despite the cold, she believed in the power of her products to bring comfort and calm.
Belle: Co Creative
That day, two police officers approached her stand. Moved by her dedication, they purchased her bath salts, providing Isabelle with enough money to buy food for her and her kids. It was a small act of kindness, but it meant the world to her, reaffirming her belief in the importance of self-care.Years passed, and in 2014, Isabelle faced one of the hardest times in her life: the loss of her mother. It was a period marked by grief and longing. During those difficult days, fragrances became more than just scents to her; they became a source of comfort and a way to reconnect with cherished memories. The soothing aromas helped her cope with the pain of missing her mom, bringing a sense of peace and healing.
BEBE: Co-Creative
Fast forward to 2020, Isabelle and her daughter decided to channel this passion and resilience into creating Belaviaire.Together, they envisioned a brand that is more than just about fragrance:They have built a brand that is not only about luxurious fragrances, but also about transforming the self-care experience; it is about redefining self-care.Belaviaire seeks to inspire individuals to unlearn the conventional ways of looking at bathing and showering and to embrace these moments as essential and sacred acts of self love.
BELAVIAIRE MISSION
:Belaviaire's mission is elevating the self care experience through thoughtfully crafted products. from signature fragrance sprays to delicate roll-on bottles. With each creation, Belle and Avi want to remind everyone that taking time fo roneself is not a luxury but a necessity.'Belaviaire is about celebrating the beauty of pausing, indulging, and finding joy in the ritual of self-care, inspiring a new generation to appreciate the true value of self-love.